A tactile paper illustration of a blue participant teaching a small AI agent at a desk

Build an AI agent that can do
real work for you

A practical course for brand teams, account managers, producers, and agency and studio leaders.

During the course, you will build your own AI system and offload repetitive, low-value tasks for good — so you can focus on your most important work: your clients.

See the three modules

€250 one-time payment · 4 months of access · 14-day refund policy. Any applicable tax is shown at checkout.

3 modules No coding background required 3 live Q&A sessions

From chat to a working environment

Your agent learns
how your work is actually done

Connect the places where the work lives

Give the agent your standards

Turn successful instructions into reusable skills

What you can automate completely

Brief → estimate

Build a first estimate from your template, preserve the formulas, flag budget risks and suggest options.

Request → proposal

Turn client input into a clear structure, a presentation in your template and the arguments behind it.

Meeting → next steps

Prepare the summary, task list, client follow-up and the next step for the project — then save the relevant information automatically in your CRM.

Project → case study

Collect the facts and draft a case for your website, article or social channels.

And much more.

You remain the person who sets the direction and approves the result. The agent takes on the searching, sorting, drafting and file-making around those decisions.

The programme

Build your AI system in three modules

Complete the recorded course at your own pace, with feedback and support through three live Q&A sessions during the course.

  1. 01

    Module 1 · Foundation

    From a model to a working agent

    • What separates an AI agent from a model
    • The components of an agent and basic security
    • Setting up the working environment
    • Connecting Google Workspace, Gmail and Calendar
    • Building your first skills

    You leave with: an agent that can work with files in Google Drive, check email and create calendar events, plus a basic understanding of skills.

  2. 02

    Module 2 · Data and API connections

    Give the agent durable knowledge

    • How to organise data the right way
    • Projects and how to use them
    • API connections
    • Using the connect-external-service skill

    You leave with: the ability to connect almost any service and teach the agent your core processes.

  3. 03

    Module 3

    Expand your system

    • Four ways to teach an agent complex work
    • Transcribing audio recordings locally
    • What sub-agents are and when to use them
    • Sub-agent roles, delegation and orchestration

    You leave with: a method for teaching an agent almost any workflow and systematically developing your own AI system.

What participants say

“For me, this course was the best financial investment I’ve made in a long time. I started using automations right after the first session.”
Eva KozyrevaAI creator and freelance producer
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For me, this course was the best financial investment I’ve made in a long time. I started using automations right after the first session, and the impact was immediate: I put estimates together and write emails faster, work with spreadsheets, and complete small operational tasks without my involvement — the kind that used to take up a lot of time.

I also used automation to write prompts alongside image generation, which sped up my work as an AI creator considerably.

I feel the course has already paid for itself through the hours it saved me and the boost it gave my productivity. The community is another source of value: it is very inspiring to be among people from the industry who are also eager to learn, explore new tools and optimise processes.

“An excellent course, one of the most useful I’ve ever taken.”
Alina ShalimovaProducer, Legko Studio
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An excellent course, one of the most useful I’ve ever taken. After just the first couple of sessions, I was able to finish several tedious tasks that used to take a lot of my time and attention. With the new tools, everything got done much faster — and looked better too. For example, formatting Excel spreadsheets, which I never normally have time for. I liked everything: the course structure, design and delivery. Thank you!

“After the first session, I finally had solid ground under my feet; after the second, I had real results at work.”
Maxim KalinichenkoDirector and Head of Production, VOSTOK
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For months, I couldn’t bring myself to tackle this subject. It seems simple, but at the start everything feels impossible to understand. So despite working extensively with neural networks, “agents” and “skills” were still a mystery to me.

After the very first session, where Egor literally guided us by the hand through all the folders, I finally had solid ground under my feet. After the second session, I had real results: I had fully incorporated skills into my everyday work. It became clear that this is no longer a major competitive advantage; it is the baseline, like the internet or electricity. The course is what made me realise that.

The course is excellent and concentrated, built on the principle of “we don’t move on until you’ve done it and understand it.” You are allowed to sit with confusion, jump into the monologue with silly questions, and there is no homework — although after the first session, you can’t stop yourself from automating everything anyway.

“The whole experience was incredibly inspiring. When I tried it myself and got the first results, I thought: ‘Wow — what just happened?’”
Marina TomarovaCo-founder, MATE Production
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The course was extremely useful for me: I finally found a clear entry point into the world of AI agents. The information around us is full of talk about countless neural networks and tools — ChatGPT, Perplexity, Claude — but it is not clear where to go or where to begin.

The course laid out the foundations very clearly: how to install and set up Codex, how to connect the services you need, which prompts to start with, and why you do not have to jump straight to the most expensive tools.

The whole experience was incredibly inspiring. When I tried it myself and got the first results, I thought: “Wow — what just happened?” Now I keep thinking about what else I could automate and which routines I could hand over to AI.

I would recommend the course to anyone who wants a calm, clear way into neural networks and agents — especially if you want to spend less time on presentations, spreadsheets, error checking, analysis and other repetitive tasks.

“It was a great entry point: no overload, and plenty of practice. Now I understand how to work with it, connect the things I need, and decide which part of my routine can be handed over to AI agents.”
Borya TombergProducer
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I had never really heard about what AI agents could do and had only used the basic capabilities of neural networks, even though I had a paid subscription. I took the course and realised what powerful tools are now available for packaging up my current tasks and automating them.

It was a great entry point: no overload, and plenty of practice.

Most importantly, I didn’t just watch during and after the course — I actually started using it. Now I understand how to work with it, connect the things I need, and decide which part of my routine can be handed over to AI agents.

Very useful for getting started. Especially if you want to move quickly from watching to doing.

“Thank you for not only organising the knowledge about agents, but making it specific to one audience from the start: creative executives. It is much more engaging to learn when the examples come from your field, and you can adapt what you learn directly to your work.”
Ira FinnManaging Director, Studio PYATNITSA
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The course will help both people who are just starting to explore AI tools and those who already use some of them in everyday life and at work. Thank you for not only organising the knowledge about agents, but making it specific to one audience from the start: creative executives. It is much more engaging to learn when the examples come from your field, and you can adapt what you learn directly to your work. Special thanks for the community of like-minded people, the accessible delivery, and the creative, cheerful atmosphere in the live Zoom sessions.

“I took the course for creative managers and I’m absolutely delighted. Egor explains things calmly and clearly, using great examples and metaphors.”
Ira ElshanskayaDirector
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I took the course for creative managers and I’m absolutely delighted. Egor explains things calmly and clearly, using great examples and metaphors.

After the sessions, you want to try the tools immediately, rethink your familiar processes and change your life for the better. The script-doctor agent has already breathed new life into a stalled screenplay!

I recommend it to anyone who wants to understand AI and start using it at work and in everyday tasks.

Your instructor

Egor Maraev

Head of Learning, Methodology and Implementation at Robot & Sons

Egor has spent 15 years leading production work and teams. He built this course from first-hand experience introducing AI agents into his own studio Blaster — then explaining the system to partners, colleagues and students.

The teaching stays close to real work: practical examples, clear metaphors and a working result after every module.

Egor on LinkedIn
Egor Maraev

Practical questions

What people usually want to know before they start

I am not a programmer. Can I do this?

Yes. We do not write code or require an IT background. We work through clear instructions, ready-made building blocks, examples and the setup of your own working environment.

How is the course structured?

This is a recorded course with three modules that you can complete at your own pace. During the course, you can join three live Q&A sessions to get feedback, ask questions and work through issues with your agent.

How much does it cost and how long do I have access?

The course costs €250 as a one-time payment. Your personal access lasts for four months from the date it is issued. You can request a full refund within 14 days of purchase.

Which AI agent do we use?

The core working environment is Chat GPT Work. The underlying practices — instructions, skills, context, review and orchestration — transfer to other agentic environments as well.

I already use ChatGPT. What is different here?

ChatGPT can answer a question. An agent can work with your files, follow a stable system of instructions, create deliverables and repeat a process. The course is about building that working system.

Start with your own work

Build the agent you will keep using after the course

Join the English-language course and come with one real part of your work you would most like to hand off.

€250 one-time payment · 4 months of access · 14-day refund policy. Any applicable tax is shown at checkout.